Enable Experimentation

Experimentation is the scientific way of gaining insights and creating inventions. This is also true for social systems. In our highly interconnected and fast-paced world predictions are becoming more and more difficult. Therefore we need to innovate iteratively and with experimentation in the social and people space, too.
Strategy cannot be done on a whiteboard or a boardroom on its own anymore. So strategy formulation and strategy execution become an ongoing connected process. This connected process starts with strategic goals and an execution plan that is based on hypotheses and assumptions. While in the past this phase was extended and pursued to provide maximum accuracy, today the best practise is to iterate and get into subsequent experimentation phases with high pace.

In essence good experimentation is aligning all internal and external stakeholder communities on the same rhythm while broadening the reach continuously until product-market-fit (0 -> 1) is proven and the adoption phase can start.

The experimentation capability is far more relevant to the success than the initial formulation phase. A good experimentation capability especially includes

1

Explicit hypothesis and assumptions

2

Effective experiment design,

3

A high quality feedback loop

4

The ability to run many iterations in time.


Systems thinking and simulations help frame interconnections, flows and dynamics. More specifically methodologies like Platform Design Toolkit and Token Engineering are frameworks I find useful to structure the experimentation phase.

Earlyvangelism is a way to engage with innovators of the field to co-create. The earlyvangelist community is a very critical asset that has to be nurtured and incentivized in the right way.

“Mastering experimentation and exploration in different domains is not only a key capability of business model innovation but all innovation in adaptive and complex environments”

Testimonials

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Get in contact

Feel free to reach out with questions or ideas about your project. Use the calendly link below to schedule a free consultation. I look forward to hearing from you.

Email: kontakt@kybernautik.xyz