Drive
Adoption

Once “product-market-fit” of a new product, platform or system is proven by experimentation the goal is to achieve large scale adoption. One critical point is to leverage network effects and manage to bootstrap the ecosystem so that it gets beyond the inflection point (the chasm) of adoption.

The adoption phase requires a repeatable process to onboard many members from each stakeholder group to the ecosystem (1 -> x).

In the digital world the goal is to unlock network effects that cause emergence and positive sum games for all members of the ecosystem (Flywheel). Before critical mass is achieved ecosystem bootstrapping has to be organized.

Early adopters typically are the next group of potential members. For them a sound value case and overall vision is most critical. Value is the currency for any large scale change. Risks have to be transparent and the overall risk-reward-ratio compelling. Navigating early adopters through this evaluation process effectively from zero to go-live is a key capability of mine that I have proven in many engagements as a spin doctor including working relationships on all levels from C-Level to key technical and subject matter experts.

Early adopters typically are the next group of potential members.

Category Design is a way to align and change a whole organization or ecosystem on the goal of adoption including all internal and external stakeholder groups. It has proven to attract, retain and grow communities with a strong alignment on goals, values and high quality standards.

A good adoption strategy masters the domain of value creation, challenges early adopters in an unexpected way and nurtures a strong delivery muscle in line with ecosystem members expectations.

Once x is achieved, x can become y and the experimentation phase can be re-entered.

“Exponential adoption trends are the new normal in the area of digital innovation, open source technologies make adoption and strategy execution the single most important competitive capability of any organization.”

“Exponential adoption trends are the new normal in the area of digital innovation, open source technologies make adoption and strategy execution the single most important competitive capability of any organization.”

Get in contact

Feel free to reach out with questions or ideas about your project. Use the calendly link below to schedule a free consultation. I look forward to hearing from you.

Email: kontakt@kybernautik.xyz

Testimonials

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